- Issue Time
How does the enterprise sell kitchen faucets well? They should follow what the customer’s currently concerned about, such as quality, function, appearance, and style.
In the faucet industry, what is the customer most concerned about?
Today, the market sanitary ware brand more and more, making the market competition becomes more and more intense. Also due to the swarm of faucet manufacturers, The uneven products are serious. The uneven product not only makes consumers dare not to buy but also has a negative impact on sanitary ware enterprises. In the end, it may cause the products of small enterprises to have no place to sell, and the capital chain breaks.
So how can we avoid this? Return to products. Return to customers. The manufacturer should know what consumers care about and make products that meet the requirements of consumers. Faucet enterprises if you want to sell their faucet products, we must think from the perspective of consumers, think about what consumers will need what products, to seize their points is the most important. So faucet products in the minds of consumers most concerned about what?
According to statistics, with the continuous growth of the national GDP, people’s economic level continues to improve, consumers also began to pursue the spiritual level of improvement. Therefore, for the faucet market, consumers are most concerned about quality, function, appearance, and style.
1. Quality: Quality is the core of enterprise operations, product quality is very critical, faucet enterprises should grasp the ultimate purpose of consumers, the return of products. For consumers, faucet products do not belong to the products that need to be replaced at any time, so high-quality faucets will be the preferred target for most consumers. Especially in the choice of kitchen faucets and other faucets that will contact with water for food and drink, consumers pay more attention to the problem of quality. Therefore, faucet enterprises should be in the details of strict control, to ensure that each link perfection, to provide quality assurance lap users.
2. Appearance and Style: With the rise of the young generation, now the competition between faucet enterprises in addition to the strength of the need to see the value of the product. For consumers in the purchase of faucet products, quality is definitely the first, appearance, and style the next. The modern and fashionable faucet will be more popular with consumers than the old style faucet, especially the fashionable kitchen faucet. Because now many young people will choose the open kitchen design in order to make their space more spacious. At this time, a fashion kitchen faucet will become a product of great interest to consumers. Therefore, style and appearance are also the most concerned consumers.
3. Function: With the improvement of people's living standards, "convenience" has become a favorite mantra. So for faucets, what is convenience? A tap can be used in many places. Therefore, all kinds of multifunctional faucets such as 360 rotation faucet, pull out pull down faucet, touch sense faucet and so on have become the favorite of consumers. In particular, pull out pull down kitchen faucet is very convenient for families with two kitchen sinks and three kitchen sinks.Touch sense kitchen faucet is very convenient to control the switch without contact during cooking.Therefore, the function is also very concerned by consumers.
In short, faucet enterprises if you want to develop in earnest, in the focus on product design and value at the same time, do not forget the consumer demand, otherwise the loss will outweigh the gain. In the fierce competition in the market is also easy to be surpassed by rivals, losing the competitive advantage.